Churches, ministers, pastors, and church administrators go to the time and trouble of posting sermons online each week on websites and social media sites. And almost no one watches. Why is this?
Quite simply, because online attention spans are incredibly short. Most people simply will not watch a 30 minute sermon online. Or a 25 minute sermon. Or a 22 minute sermon. Or even a 10 minute sermon.
So how do you change this? Here are three simple ways.
What do you think of the sermon highlight clip concept? What additional information or tools do you need to do this? What are the benefits? What are the barriers? How else could the short online attention span be solved?
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Dr. James Nored (Doctor of Ministry, Fuller Theological Seminary) is a preacher, evangelist, church consultant, writer, and missional leader located in Fairfax, Virginia, a suburb of Washington, D.C.
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